reviewed by Jake Hopkins
Category Food and Drink
Developer Vivino
Size 74.09 MB
Platform Android, iOS
Updated 10th April 2024
Reviewer Jake Hopkins

Vivino Review

Are you a wine lover who struggles to choose the perfect bottle? Look no further than Vivino.

In this article, we will explore what Vivino is, how it works, and its key features such as wine scanning, ratings, and personalized recommendations.

We will also discuss the benefits of using Vivino, any potential drawbacks, and how to download and use the app.

Discover if Vivino is the right wine app for you, or if you should consider alternatives like Delectable or CellarTracker.

What is Vivino?

Vivino is a popular wine app that provides users with a platform to discover, review, and purchase a wide variety of wines based on their preferences and tastes.

With its user-friendly interface, Vivino allows wine enthusiasts to explore an extensive database of wines from around the world, providing detailed information on each bottle. Users can read reviews from a community of fellow wine lovers, helping them make informed decisions when selecting new wines to try.

Vivino's platform offers personalized recommendations based on users' past preferences and ratings, making it easier to find wines that align with individual tastes and preferences. The app also enables users to purchase wines directly, streamlining the buying process and enhancing the overall wine exploration experience.

How Does Vivino Work?

Vivino operates by allowing users to scan wine labels using their smartphone cameras, which are then matched with the app's extensive wine database to provide detailed information and user reviews.

The label recognition technology employed by Vivino enables users to effortlessly access information about various wines simply by pointing their camera at the label. Through this feature, users can view details such as the wine's origin, grape varietals, tasting notes, and recommended serving temperatures. The app offers pricing information, average ratings, expert reviews, and user-generated feedback, empowering wine enthusiasts to make informed decisions based on the collective knowledge and experiences shared within the Vivino community.

What are the Features of Vivino?

Vivino offers a range of features including personalized wine selections, wine pairing suggestions, advanced search options, wine cellar organization, and the ability to create custom wine lists.

These features make it easy for users to explore an extensive collection of wines from around the world, catering to various preferences and tastes. The wine pairing suggestions are based on expert recommendations, ensuring that users can find the perfect match for their meals or occasions. With advanced search options, users can filter wines by region, varietal, price range, and ratings, making it simple to discover new favorites. The wine cellar organization feature allows users to keep track of their wine inventory and tasting notes, while the custom wine lists enable users to curate selections for special events or future purchases.

Wine Scanning

Vivino's wine scanning feature utilizes cutting-edge technology to recognize and analyze wine labels, providing users with instant access to comprehensive information about the scanned wines.

By simply snapping a photo of a wine label, Vivino's app uses image recognition technology to identify the wine and retrieve data on its origin, grape varietals, tasting notes, and average prices. This not only assists users in making informed purchasing decisions but also encourages them to explore a wider range of wines they may not have considered before. The detailed information provided by the app enriches the overall wine-tasting experience, allowing users to delve deeper into the world of wines with confidence and curiosity.

Wine Ratings and Reviews

Vivino's platform aggregates wine ratings and reviews from a diverse community of users, experts, and enthusiasts, providing valuable insights and recommendations to help users make informed decisions about wine purchases.

This collaborative effort results in a comprehensive database of wine knowledge that users can tap into before making their selections. By tapping into the collective wisdom of wine lovers and professionals, Vivino offers a wealth of information that can guide users towards wines that not only align with their flavor preferences but also cater to their specific occasions or budgets.

The platform's user-generated content brings a unique element of authenticity and relatability, allowing users to trust in the ratings and reviews they find, knowing they are from fellow aficionados who share their passion for wine.

Personalized Recommendations

Vivino's personalized recommendation feature utilizes user preferences, previous selections, and wine knowledge to suggest new and exciting wines for users to explore and enjoy.

By analyzing the wines users have rated highly, the system can determine flavor profiles and styles that resonate with them, ensuring that the recommendations are aligned with their tastes. Through continuous user feedback and ratings, Vivino fine-tunes its algorithm to provide increasingly accurate suggestions. This feature not only aids in discovering new wines but also expands users' wine knowledge by introducing them to different regions, grape varieties, and winemaking techniques, enhancing their overall wine appreciation journey.

Wine Buying Options

Vivino provides users with convenient access to a wine buying guide, enabling them to compare prices, discover deals, and explore a diverse marketplace featuring various sellers and wine vendors.

By utilizing Vivino, individuals can effortlessly browse through a wide array of wine options, from well-known brands to hidden gems, all in one place. The platform's user-friendly interface allows users to navigate through different categories, read reviews, and make informed decisions based on detailed descriptions and ratings. Vivino's integration of pricing information and exclusive offers enhances the shopping experience, making it easier for wine enthusiasts to find the perfect bottle at the best value. With the convenience of mobile purchasing and the extensive selection available on the app, Vivino truly streamlines the process of buying wine, catering to both novices and connoisseurs alike.

Is Vivino Free to Use?

Vivino offers a free version of its app with basic features, but also provides users with the option to access premium features through a subscription model or a free trial period.

The free version of Vivino allows users to easily scan and keep track of wines, read reviews, and explore recommendations.

For those looking to enhance their wine experience further, the premium features offer added functionalities such as personal wine recommendations tailored to individual preferences, access to a larger database of wines, exclusive discounts on purchases, and the ability to save and compare wines.

Upgrading to premium not only unlocks more tools for wine enthusiasts but also provides a more curated and personalized wine journey for users seeking an elevated tasting experience.

How Accurate are Vivino's Wine Ratings and Reviews?

Vivino's wine ratings and reviews are generally considered reliable and accurate, as they are based on a combination of user feedback, expert opinions, and community ratings.

Users play a significant role in shaping the platform's wine recommendations through their honest and diverse reviews, providing valuable insights into a wine's taste, aroma, and overall experience.

Professional sommeliers and wine experts contribute their expertise, offering detailed analyses and recommendations, further enhancing the credibility of Vivino's ratings. The combination of these varied sources of information ensures that Vivino users can make informed decisions when selecting wines, catering to a wide range of preferences and palates.

What are the Benefits of Using Vivino?

Using Vivino offers users various benefits such as saving time and money, discovering new wines, and making informed purchases based on personalized recommendations and user reviews.

The app streamlines the wine selection process by providing detailed information about each bottle, including tasting notes, ratings, and average prices. This enables users to quickly compare different wines and make cost-effective choices that suit their preferences and budget.

By leveraging user-generated content and community ratings, Vivino enhances the overall wine discovery experience, allowing users to explore a wide range of options and uncover hidden gems they might not have found otherwise. This personalized approach empowers users to make informed decisions and expand their wine knowledge in an engaging and enjoyable way.

Save Time and Money

Vivino helps users save time and money by offering efficient wine recommendations tailored to their preferences and providing insights into wine prices to facilitate budget-conscious decisions.

The app's algorithm analyzes user ratings and wine preferences to suggest personalized recommendations quickly, eliminating the need for users to spend extensive time researching suitable wines.

By offering a wide range of options that cater to different budgets, Vivino ensures that users can find suitable wines without overspending.

The transparency in pricing information empowers users to make informed decisions, promoting an environment where users can confidently choose wines that align with their tastes and financial constraints.

Discover New Wines

Vivino enables users to explore and discover new wines from around the world, fostering a sense of wine exploration and community engagement within its platform.

By providing access to a wide array of wines, Vivino encourages users to broaden their wine horizons and step out of their comfort zones to try varietals they may not have encountered before. This emphasis on diversity not only expands users' palates but also cultivates a spirit of curiosity and adventure in wine tasting.

Through its interactive features and user-generated reviews, Vivino acts as a gateway for wine enthusiasts to connect with like-minded individuals, share recommendations, and delve deeper into the world of wine. This virtual community fosters meaningful interactions and discussions, ultimately enhancing users' overall wine knowledge and appreciation.

Make Informed Purchases

Vivino empowers users to make informed purchases by offering access to user reviews, wine ratings, and personalized recommendations that align with their tastes and preferences.

Users can explore a vast database of wines, with detailed information on different varietals, regions, and flavor profiles, all at their fingertips. By accessing this wealth of knowledge, users can feel confident in their choices and make selections that cater to their individual preferences.

The platform's personalized recommendations leverage advanced algorithms to suggest wines that are likely to be a hit based on past ratings and preferences. This tailored approach enhances the shopping experience and saves users time and effort in navigating through numerous options.

Are there Any Drawbacks to Using Vivino?

While Vivino offers numerous benefits, some drawbacks include limitations in wine selection and a level of reliance on user-generated reviews for decision-making.

To navigate these limitations, users can consider using Vivino in conjunction with other resources such as professional reviews or consulting with local wine merchants. By diversifying the sources of information, users can make more informed decisions when selecting wines.

Taking the time to understand the preferences and reviewing habits of users providing feedback can help in filtering out potentially biased or unreliable reviews. Engaging in discussions within the Vivino community can also offer valuable insights and recommendations from fellow wine enthusiasts to enhance the overall experience on the platform.

Limited to Wine Selection

One drawback of Vivino is that users may encounter limitations in the diversity and availability of wines offered on the platform, potentially restricting their choices.

This constraint can lead users to feel frustrated, especially when they are looking for specific or rare wines that are not readily available on Vivino's catalog. There are alternative strategies that users can explore to navigate this challenge. One approach could be to expand their search beyond Vivino and check out other wine platforms or local stores for a wider selection.

Users can consider joining wine clubs or subscribing to newsletters that introduce them to new and unique wines. By diversifying their sources and staying informed, users can enhance their wine-buying experience despite the limitations on Vivino.

Dependence on User Reviews

Another drawback of Vivino is the reliance on user reviews for assessing wine quality and taste, as individual preferences and opinions may vary, affecting decision-making.

While user reviews on Vivino can provide valuable insights and suggestions, it's essential to take them with a grain of salt. The subjective nature of tasting experiences often leads to differing opinions, where what one person finds delightful, another may not. Therefore, users should consider the overall consensus among reviews rather than focusing on a single rating.

It's also useful to read the written comments to understand more specific details about a wine. By approaching reviews with an open mind and considering various viewpoints, users can make more informed choices that align with their own taste preferences.

How to Download and Use Vivino?

To download and use Vivino, users can find the app on their respective app stores, install it on their devices, and explore the intuitive user interface and innovative features designed to enhance their wine experience.

Once the app is successfully installed, users are greeted with a sleek and modern interface that offers easy navigation. One of the key features that stands out is the wine scanner, allowing users to simply snap a picture of a wine label to instantly access detailed information, reviews, and ratings. Users can create personal wine collections, discover new wines based on preferences, and even join a vibrant community of wine enthusiasts sharing recommendations and experiences. Vivino truly caters to both beginners and connoisseurs alike, making wine exploration accessible and enjoyable for all.

Is Vivino Safe to Use?

Vivino prioritizes user safety and data security by implementing robust privacy policies, stringent security measures, and data protection protocols to safeguard users' personal information and transactions.

The app ensures that users' privacy is respected at every stage of their interaction, from account creation to making wine purchases. Vivino's commitment extends to regularly updating its security features to stay ahead of potential threats and vulnerabilities, providing users with a seamless and secure experience. By employing encryption technologies and secure servers, Vivino guarantees the confidentiality of user data and the protection of sensitive information against unauthorized access. Users can trust that their personal information is safeguarded and handled with the utmost care while using the Vivino app.

What are the Alternatives to Vivino?

Apart from Vivino, users seeking wine-related apps can explore alternatives like Delectable, CellarTracker, and Wine-Searcher, each offering unique features and functionalities catering to diverse wine preferences.

Delectable stands out for its social networking aspect, allowing users to follow sommeliers and fellow wine enthusiasts for personalized recommendations and reviews. On the other hand, CellarTracker focuses on inventory management, enabling users to catalogue and track their wine collections with detailed tasting notes and cellar organization tools. Wine-Searcher sets itself apart with a strong emphasis on price comparison, helping users find the best deals on a wide range of wines from various retailers.

Each app has its strengths, making it essential for users to consider their specific needs and preferences when selecting the most suitable wine app.


Delectable is a wine app that focuses on building a vibrant wine community where users can discover new wines, read reviews, and share their own tasting experiences with fellow enthusiasts.

Delectable stands out for its unique approach to wine exploration by fostering a sense of camaraderie among users, encouraging interaction, and creating a space for passionate discussions about all things related to wine. Unlike other wine apps like Vivino, Delectable places a strong emphasis on user engagement, allowing enthusiasts to connect on a deeper level beyond just ratings and reviews. This community-centric aspect not only enhances the overall wine-enthusiast experience but also adds a personal touch to each user's wine journey.


CellarTracker is a wine app designed to help users manage their wine inventories, organize their cellars, and track the aging and consumption of their wine collections with ease.

The inventory management capabilities of CellarTracker allow individuals to input detailed information about each bottle in their collection, including wine type, region, vintage, and tasting notes, creating a comprehensive database. The cellar organization tools enable users to categorize wines by factors such as varietal, producer, or rating, making it effortless to locate desired bottles. Features like notification alerts for optimal drinking windows and wine valuation tracking help users monitor and enhance their wine collections for maximum enjoyment.


Wine-Searcher is a wine app that facilitates price comparison, offers access to exclusive wine deals, and connects users with a diverse marketplace of wines from various regions and producers.

Users of this popular wine app can browse through a vast database of wines, ranging from renowned labels to hidden gems, enabling them to make informed decisions when selecting their next bottle. The platform's intuitive interface allows wine enthusiasts to easily compare prices across multiple retailers, ensuring that they get the best value for their desired wine. Wine-Searcher's feature of showcasing exclusive deals and promotions further enhances the user experience, making it a valuable tool for both seasoned wine connoisseurs and those looking to explore new selections.

How to download and use

  1. Visit the app store link of your device below
  2. Download Vivino app
  3. Open Vivino on your device
  4. Follow the instructions on your screen

Jake Hopkins

Jake Hopkins is known for his well-rounded app reviews, blending technical acumen with a keen understanding of user needs. His approachable style makes complex app functionalities clear and relatable to both tech enthusiasts and casual users alike.

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